I gave myself a project which would explore a popular brand, 'KIEHL'S'. As a frequent customer (myself on their website), I noticed a few elements which I thought could do with an update and edit. They also do not have an app for iPhones which is one other element that I would like introduce for this rebrand concept. I think this will help to increase digital sales which in todays society, the majority sales are produce through phones/apps. As this seems a more functional way to improving a user experience and potentially sales too.   For the design concept I am wanting to give the brand a more contemporary light feel to make it look more appealing for the next generation of customers. I hope you enjoy viewing my work as much as I enjoyed producing it.