BOOK IT. WORK IT. RETURN IT.
HIRESTREET
Rebrand Live Brief
Disciplines
- Brand Identity
- Digital Design
- Packaging
- Advertising
‘HIRESTREET’ are a fashion company, who offer the public the opportunity to hire out formal attire for social events. They’re focused on building a huge community for women, which is embedded into how they run/express the company. During the development stages, I was able to sit down with them and discuss what they were wanting, so I could have this in mind when producing the brands elements. They expressed that they wanted the brand to have a luxury appearance and a more feminine feel in the choices of colour schemes. At the moment they use this for their current brand logo which is purely typography . They admitted that the logo was purely temporary, however, due to it becoming a more established company, they are now looking to change it.
Due to the companies name having the word ‘street’, I thought this would be the best place to start to generate ideas from which connect to the word. My initial inspiration was the commonly used/seen street sign-age found on every street across the UK. As they only have a presence online, I thought by creating a street sign style for the logo it would come across as a destination which anyone could go to within seconds. The tag-line which I created was to give customers the basic idea of how the brand functions, in very little words.
As part of the brief we were able to rebrand and change any elements we wanted which we would then present to the clients at a later date, explaining the reasons of why. I focused mostly on the stationary elements, logo and app design. As the company only have a web online presence, I knew they would need an app to be able to gain more sales and expand the business. When it came to presenting my elements to the clients, they were so impressed with my work, they offered me an interbship over the summer which I cant wait to do.
All of the modelling images were all sourced from their website.
