WE KNOW IT CAN BE ROUGH OUT THERE
COVE
Briefbox - Brand Identity
Disciplines
- Brand Identity
- Digital Design
- Social Media Elements
Briefbox is a platform for designers, for like myself who are wanting to build their portfolios with more content on these practice briefs. It is a whole network which allows you to send them your work and gives you the chance of them to posting it on their social media, which will also help to promote your designs.
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Cove is a new youth hostel and safe space opening up in the heart of London. The space will sleep over 100 residents and also include an event space and social chill out area for young adults. The non-profit works with teenagers and young adults who are either homeless, in between housing or looking for support to get away from a life of crime or abuse.
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Aim to complete the following deliverables to include in your case study:
- Main logo
- Brand style tile
- Billboard brand awareness campaign
- Various marketing pieces (social posts, printed materials, adverts etc)
I wanted to capture 'COVE' brand identity through vibrance and a playful design. Typography led design allows the design to be as unique as possible with the each letter being different. The complemented bold colour palette enforces the inclusivity of the brand and turns it into a powerful visual statement.
After creating the brands logo I then went on to creating marketing elements from billboard design to instagram feed designs. Like with the logo I wanted the brands vibrant colours to follow throughout all the elements to keep the design consistent.
I also produced a set of illustrative characters which the brand could use for marketing and further identity purposes.
